OUR SUCCESS STORIES:

	ODWALLA The Plant a Tree Program allowed a consumer to “plant” a tree in the state park system of their choice by visiting the website www.parkvisitor.com/odwalla. The program utilized the Park Visitor Welcome Kit, and Digital Marketing including social media and state park websites to drive unprecedented results. In 2009, the program doubled in size, and still “sold out” in 6 weeks, generating over 100,000 clicks, and high levels of PR and viral response. Odwalla also sampled their products to targeted LOHAS consumers through the Park Sampler program, delivering over 600,000 samples at targeted events including surfing contests, races, and triathalons. The program also incorporated national print media in the Park Visitor Welcome Kit.
	COCA-COLA The Reforest California campaign asked consumers to join Coke and Stater Bros. Markets help to reforest the burned state parks of Southern California, by donating funds to support a “Million Tree Challenge”. The program utilized the Park Visitor Welcome Kit, Digital Marketing, Park Access, in-park events and signage, and 20% for Parks to reach consumers. The results were 1,083,000 trees donated, a 300% ROI for Coke with one of their top retail customers, Stater Bros, and over 124MM impressions of press.
	GENERAL MILLS Cascadian Farm reached targeted Active Lifestyle consumers through a “Support your Trails” program in New York. The program was promoted through the park Visitor welcome Kit, a custom “Top Ten Trails Guide” publication, and online/viral marketing. Cascadian Farm made a donation to New York State Park Trail Preservation upon a consumer online activation. The program also offered online and print coupons as part of the promotion. The brands reached their target consumer by sampling 600,000 bars to active lifestyle park visitors at park entrance gates and events. Bars were handed out by park rangers.
	NESTLÉ JUICY JUICE Juicy Juice partnered with the New York State Parks to reach young families at play, by sponsoring the creation of new playgrounds in 7 high visitation state parks. Large custom interpretive signs were placed at each playground acknowledging Juicy Juices’ sponsorship focused on their target consumer - mom’s with children. The brand also sampled a new product to children through nature hikes at parks, and through the state park at the NY State Fair, delivering over 40,000 samples to children 6 mos – 9 years of age.
	GEICO GEICO Powersports utilized the Park Access program to reach their targeted consumer, users of motorcycles, ATVs and RVs. GSG created a custom safety program for Off Highway Vehicle parks that GEICO sponsored putting them in touch with their consumers, with safety related messaging.
	BEAR NAKED Park Rangers handed out 100,000 packs of Fruit and Nut granola samples to active lifestyle consumers in our State parks across the U.S. A coupon was handed out with the samples with a very favorable redemption rate.
	SUBARU Subaru entered into a partnership with the California, Utah and Colorado state parks to launch the 2010 Outback to current Subaru owners and active lifestyle park visitors. Park Rangers will drive the new Subaru Outback through parks during 2009-2011, and Subaru will conduct owner events at high visitation parks featuring Test Drives in the new vehicles, as well as Leave No Trace seminars, mountain bike and canoe trials, and giveaways.
	AMERICAN EXPRESS Long time client, American Express, inspired California State Park visitors to use their American Express card to renew their vehicle registration online with the DMV, and donated $.25 to a solar installation at Anza Borrego State Park, every time someone did. The program reached its capacity within weeks, generating over 80,000 American Express card uses in 3 weeks.