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PARK VISITOR WELCOME KIT:
The Park Visitor Welcome Kit is a keepsake envelope filled with useful information
for the park visitor. The Park Visitor Welcome Kit is officially sanctioned
and approved by each State Park agency and distributed at park entrance gates
by park rangers. There is no cost to the agency or to tax payers for the design
and production of the Park Visitor Welcome Kit. Contents of the Welcome Kit
include a large fold out map, park highlights, first aid and other tips for
park visitors, and editorial provided by advertisers.
Currently Park Visitor Welcome Kits or similar marketing pieces are distributed
in eight of the largest State Park systems (New York, California, Texas, Florida,
Colorado, Ohio, Pennsylvania and Utah) with new states coming on regularly. Research shows that the Welcome
Kit, is taken home and used as a keepsake future reference piece by 96% of
all park visitor recipients. The PVWK provides advertisers and sponsors with
a unique opportunity to target the highly desirable “active lifestyle” green consumer
and achieve a positive return on their marketing investment, while positioning
themselves as supporters of our public lands.
The Park Visitor Welcome Kit is committed to preserving parks and the environment:
We’re proud to introduce 20 Percent For Parks. Through this program,
20 percent of the Welcome Kit’s net sponsor proceeds are shared with
State Parks to help preserve park lands and programs for future generations.
To learn more, visit www.20ForParks.com. The PVWK was printed on 100% recycled
paper, not a single tree was fallen to create it. Every piece can also be reused,
passed along to a friend, or recycled.

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